When people host parties or open houses, they often use gifts as a way of enticing people to attend the event. Sometimes people are not interested in these events unless they have the chance of winning or receiving something in return. Churches, schools, businesses, and other organizations who want a good turnout for their venue may offer drawings for a variety of prizes.
In fact, some attendees may receive something just for showing up for the party. Businesses that are holding grand opening celebrations might give customers tokens that have the companies’ names imprinted on them. A person might expect to receive a coffee mug, pencil, pen, calendar, or other small token once he or she arrives.
Likewise, churches often use food as one way of drawing crowds. A church that is hosting a picnic or social might give cookies, popcorn, and other snacks to people who show up for the occasion. Food tends to be a popular item that entices attendees to these events. Many individuals like the idea of getting a free dinner or free snack.
Real estate agents employ the same method of inviting potential buyers to an open house showing. When they advertise a house for sale, some agents also promise a gift for anyone who arrives to inspect the house. This gift may be something small, like a desk calendar or a pen and pencil set. It could also be cash or a gift certificate to a local restaurant.
Car dealerships use these tokens as a way of attracting potential buyers to their showrooms. In addition to free hot dogs or hamburgers, some dealerships promise prizes to new customers who test drive a car. These prizes tend to be somewhat larger and may include a popular toy, like a battery operated car or baseball bat. They routinely offer as well items that appeal to adults, such as a gift card for an overnight hotel stay or a prepaid money card.
Some people may not understand the reason why companies and sales professionals use these tokens as a method of reaching out to both new and existing clients. They may argue that customers who are genuinely interested should not have to be bribed. But most professionals know that clients appreciate demonstrations of gratitude.
Organizations and businesses use door gifts to invite community members to check out their locations. A person might receive a coffee mug, pen, or money for showing interest. These prizes communicate an entity’s interest in establishing a relationship with the community.